Where are your deals coming from?:
Certain marketing approaches are working
better for you than others. Where are you
getting the best results for your money/effort?
Newspaper, Chamber, Cold Call Very Strong:
 | | Results Good, How does it compare With | | | $$ and time spent:
|
 | | Analyze message-what resonates so | | | well with prospects?
| | | Copy campaigns to other media
|
Radio, Trade Magazines, Other not performing:
| | Do these have smaller budgets or are | | | programs in infancy?
|
| | Identify aspects of marketing, what is | | | not appealing to prospects?
| | | Is it time to change stations | | | Magazines etc. to ones better aligned
to your prospect base?
|
Average Response from Trade Assoc.,
Conference and Client Referral:
| | Compare budget with results:
|
| | Good results, try to refine current | | | approach.
|
|
